Crypto Is as much about community and culture as it is about financial numbers. Managing risk of crypto assets using traditional methods doesn’t work. Social media, private groups and communities play a big role and combined with the emergence of governance mechanisms, crypto assets are susceptible to higher volatility and risk. Volatility is a key factor going into investment risk assessment. There are several factors which can impact volatility - negative news coverage, rug pull by key promoters, suspicious trading volume, sudden drop in social media postings, to name a few.